The Asian Outlook Magazine is the only Hindi magazine in all of Canada and the only Hindi publication in B.C. The mission is to promote the language of Hindi in Canada since there is a misconception that Hindi is not the national langugae of India. Our success is the passion through which we strive to achieve our goal..
• The magazine is first of its kind and the only news magazine published in Hindi in Canada.
• The Asian Outlook Magazine is a monthly bilingual publication which provides readers with issue based current news stories, both in English and India’s National language, Hindi - the third most popular language of the world.
• It is the only Indo-Canadian publication that is reaching the future immigrants/students in India with an aim of providing genuine information and opportunities available here. As per a Vancouver Sun report dated August 1, and October 18, 2006 more and more students and educated immigrants from India are looking to Canada to further their careers
.• The magazine reaches Canadian consulates in India as well public libraries and community centre in and around Vancouver
.• The magazine provides information to new immigrants and helps them take decisions before they land in Canada, thus reducing their settling down time, which of late has gone up to 10 years, as per StatsCan figures. Need of the hourAs the classification of immigrants moving from India to Canada is changing, there has been a wide gap between what is available in the market to what is the need of the hour.
• According to 2001 census, there are over 200,000 Hindi speaking immigrants residing in B.C, which certainly has gone up since then.
• 100% of immigrants coming from India have studied Hindi at some point in their life.
• More and more Hindi speaking population is making Vancouver, BC their home lately and is the one of the most popular language spoken in B.C, according to Statistics Canada.
• The Liberal government’s policy of inviting more skilled workers to Canada resulted in a deluge of Hindi speaking immigrants from the metros and cities of India where Hindi is the national language and the changing trends seem to have gone unnoticed by most Canadians.
• A new immigrant with even less than 10 years of education in India is well versed in the language as Hindi is a compulsory subject taught in schools in India. • The aim of the magazine is to provide this section of people with information in Hindi, a language they are brought up on and a language they rely on as well as want their children to be in touch with Hindi. No wonder, Bollywood movies (all in Hindi) are more popular in Canada than in other country in the world and even Canadians like Deepa Mehta prefer to make their films in Hindi, mainly for North American audience!
Editorial Content Entertainment: Reviews of latest Bollywood films along with snippets of favorite stars. Features: Articles on current social and national issues, news and analysis, human interest stories etc. provided by reputed writers/professors of SFU on the basis of research and analysis. Immigrant information: Articles on how to start looking for a job etc by reputed experts/professionals in the field Yoga: Tips on yoga on the basis of research and information provided by Yoga experts in India, current real estate and travel stories International news: Analysis of current international events as well as current health related stories. Interviews with people who have the power to change lives and pass legislations Hindi Section: A mix bag of Indian and Canadian news with an aim to keep the readers updated on current events back home. Interesting latest sports, cricket and Bollywood news is also provided in brief. The Hindi section also carries religious articles, the demand of which is only rising by every issue.
Circulation and Readership • The Asian Outlook Magazine is a family magazine and covers areas of interest for anyone in the age group of 14 years and up. • Every member of the family has something of interest in the publication. • The magazine is distributed through over 250 outlets all over the Lower Mainland like temples, grocery and video stores, along with public libraries around Vancouver and Greater Vancouver. • The magazine is also sent by mail to targeted audience and business houses. • Due to the fact that the magazine gets delivered to public libraries, it is easily accessible to general population who can read English as half of the magazine covers stories of national and international importance and general interest. • The readership of the magazine has up to more than 25,000 people due to the fact that it is kept as reference in public libraries as well as community centers. • The magazine is also sent to consulates in India to provide information to the immigrants who are planning to come to Canada in the near future.
Sponsorship and Advertising The Asian Outlook magazine enables you to market products and services to a targeted audience of readers. Our magazine's high quality and monthly frequency ensure a longer shelf life, maximizing the number of times each issue is read and your advertisements are viewed. Sponsorship of The Asian Outlook magazine gives your organization an excellent opportunity to both reach this desirable audience and be recognized as a supporter of Hindi language and new immigrants. Publication Schedule and Advertising Deadlines The Asian Outlook Magazine is published every month. All ads, with any changes etc, need to be finalized by the 25th of every month. Any further changes then will be made in the following issue, if the ad continues. No changes, however, will be done over the phone. • All Colour pictures to be in CMYK mode, to be sent digitally in TIFF/PDF/EPS formats • All Black and White pictures to be in gray scale • Ads to be finalized by the 25th of every month • All rates are in Canadian dollars • Full-page bleed ads require an additional ¼" bleed all round for glossy ads. • The Asian Outlook is created on a Windows platform. • Advertisers agree to pay interest of 2% on overdue accounts. • Advertisers can also advertise, with a link to their website, on our website at a nominal cost. For Advertising rates, call 604-468-9994 or send an email to
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